Surfboards shop: The temple of handmade surfboards We set up The Surf Valley to give visibility to shapers, offer them an extra space to show their designs and works of art. In short, a temple that collects all the surfboards handmade. As an offering, we have created the t-shirt "The Temple of Handshapes" Surf Clothing Surf Shop: Unfortunately, the modern world is characterized by the fact that human beings wear clothes. We would like to live in swimsuits all year round and surf in the sun every day. Well, to be honest, I'm in favor of always surfing with a neoprene jacket, but I'm getting lost... Like any good surf shop, we had to gather the best material from the different surf shops. As we explored the world, we realized that there are many surf brands that are committed to surfer fashion. Furthermore, we discovered that the big surf brands always had the same clothes. All the surf shirts were the same, cut from the same pattern. The same thing happened with surf sweatshirts. The prices are high, which is fine, but as a big brand you are not offering me anything differentiating beyond your brand name. The small surf shops had the same level of product quality, the prices were similar or even lower and the production was much more sustainable. The decision was clear, we had to include a clothing section in the valley. There is no Surf Shop without Surf Accessories And as you can imagine, to complete the surf shop we had to create yes or yes the section of accessories to improve your surfing . I still remember the first surf accessory I bought in a surf shop. It was in Oceanside, San Diego. It was also the first time I acted like a real kook and fucked a guy, but that's another story. The first accessory I bought were car racks, I paid $50. Do you know the best? 12 years later I still have them and still use them. With this I want to tell you that fortunately there are more and more surf accessories that make our lives easier and investing in them is essential, as much as buying a good surfboard.
I'm going to tell you the story of how the idea of creating The Surf Valley Surf Shop came about.
I'll tell you more about my early surfing days later, but I lived in California for two years. It was during those years that the idea for The Surf Valley began to take shape.
I lived on 28th Street in Newport Beach. It's right across from the beach, and as you can imagine, that area is packed with surf shops. In fact, one of the most famous surf shops, "The Frog House," was literally a 10-minute walk away.
There I also discovered the figure of the shaper. Oh, blessed shaper. They're revered in California. But since that's enough for another blog post, we'll go into more detail later.
After those two years and thousands of visits to shapers and surf shops, I began to notice a pattern, which I will reveal to you later.
Once I returned to Spain, the first place I went surfing was Somo, Cantabria. And as I went surfing and explored the Cantabrian coast, I noticed the same "pattern."
There are a multitude of surf shops and schools . Obviously, they all share a passion for surfing, but they also share the following:
- They have a local spirit
- They are independent, not tied to any renowned international brand.
- They create and manufacture their own products. The same thing happened in California.
After several trips to France and Portugal, I discovered the same thing: all surf shops share these values or attributes.
From your and my point of view, that is, from the customer's point of view, in these surf shops we can discover products that we will only find in each of them.
And here the "pattern" became a business idea based on a surf shop.
- Why not create a space where all those brands and shapers can share their services and products?
- If I'm a surfer from Cadiz, why can't I buy a board from a shaper in the Basque Country?
Obviously, you can do it, but it's not easy.
After my trip to Portugal, I discovered a surf shop with original surf t-shirts , but when I returned, I couldn't buy it online; the product wasn't listed on a website.
The idea was clear: a space where all surf shops , brands, shapers, schools, etc. could have extra visibility and where you, the surfer, could discover unique products while supporting local businesses.
Everything was perfect, it made perfect sense in my head. It was the ultimate surf shop. All it needed was a name.
Until one day, after many days of thinking about it, I came up with the idea: The Surf Valley. It was perfect, because it conveyed what this online surf shop stands for.
Why create an Online Surf Shop?
The Surf Valley is a space, a valley, where everyone has a place. A valley that can expand and encompass different corners, from surfboards to clothing, or even photographers and content creators related to the world of surfing. All of this, of course, if you like the idea and it works. That's why it had to be an online surf shop (if in the future the valley develops so much that we can create surf shops near each of you, that would be fantastic).
{Spoiler alert: We've created a Surf Valley apparel collection where all proceeds go toward improving the platform and giving more visibility to Shapers and Surf Brands. You can discover The Surf Valley Brand products here.}
I imagine it like that oasis in the desert, a valley where everything is green, there's water. A beautiful valley, damn.
The concept of the surf shop was clear, as was the name. Now I just had to find the values.
The Surf Valley, a Surf Shop near you
Defining The Surf Valley's values and mission was actually quite simple, and the values are defined in this sentence:
"The Surf Valley is a global, locally-minded marketplace where you can discover and connect directly with independent brands and local shapers.
It's the place where you can find that t-shirt you've been missing from your collection, get a custom surfboard made with your favorite local shaper, or purchase the latest accessory you needed to take your surfing to the next level!
We live in a hyper-connected world, where independent businesses flourish in every corner of the globe, seeking their place in it, and our goal is to bring them closer to you so you can have them all in one place.
We want to build a valley with the purpose of preserving human connection as a center of commerce. We don't just want you to buy, but to discover and get to know who you buy from, their history, values, and philosophy of life."
Although it may sound repetitive, it is the perfect definition for The Surf Valley.
We're a surf shop that aims to connect you with other surf shops. The surf shop of all surf shops. If you're looking for a physical surf shop near you, we'll soon have a list of the best surf shops in the country and will implement a system so you can enter your zip code and find the closest surf shop.
With this, I just want to convey to you that the valley continues to grow, that it's infinite, and that you have the opportunity to be one of the first to join this community of crazy surfers, local shapers, and independent surf brands.
Find everything you're looking for in our Surf Shop: from surfboards to surfwear.
Although the original idea was for the surf shop to be a space solely for local shapers, as the "pattern" became more established, we realized we had to fill the valley with all kinds of products—the same ones you might find in a surf shop, but on a larger scale.
Surfboards shop: The temple of handmade surfboards
We created The Surf Valley to give shapers visibility, offering them an additional space to showcase their designs and artwork. In short, a temple that houses all handmade surfboards . As an offering, we created the "The Temple of Handshapes" T-shirt.
Surf Shop of Surf Clothing:
Unfortunately, the modern world is characterized by the fact that humans are clothed. We'd like to live in swimsuits year-round and surf in the sun every day. Well, to be honest, I'm a fan of always surfing with a wetsuit, but I get distracted... Like any good surf shop, we had to gather the best gear from different surf shops. As we explored the world, we realized there were a multitude of surf brands that embraced surf fashion.
Plus, we discovered that the big surf brands always had the same clothing. All the surf shirts were the same, cut from the same cloth. The same thing happened with the surf sweatshirts. The prices are high, which is fine, but as a big brand, you're not offering me anything different beyond your brand name.
The small surf shops had the same level of product quality, the prices were similar or even lower, and the production was much more sustainable. The decision was clear: we had to include a clothing section in the valley.
There is no Surf Shop without Surf Accessories
And as you can imagine, to complete the surf shop we had to create the accessories section to improve your surfing .
I still remember the first surf accessory I bought at a surf shop. It was in Oceanside, San Diego. It was also the first time I acted like a real kook and got laid by a guy, but that's a different story.
The first accessory I bought was the car racks, which cost me $50. You know what the best part is? Twelve years later, I still have them and I still use them.
With this, I want to tell you that fortunately, there are more and more surf accessories that make our lives easier, and investing in them is essential, just like buying a good surfboard.
The finishing touch for the best Surf Shop
As you might imagine, the final touch to being the best surf shop is having a brand mission, which we summarize in Shape Your Ride .
What we're trying to tell you is that you should choose your own path and shape it. We want you to have the freedom to choose where you buy your surf products, to have access to thousands of surf shops all in one place, so you can freely decide which independent brand or local shaper you buy your products from.
At The Surf Valley, we strive for that: for you to know and have the opportunity to choose.
Shape Your Ride
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