SELF-SIMULACRUM

JEAN BAUDRILLARD, THE FRENCH PHILOSOPHER WHO SPENT HIS LIFE REFLECTING ON REALITY AND CONTEMPORARY SOCIETY, LEFT US WITH AN INTERESTING IDEA: WE LIVE IN A WORLD FULL OF 'SIMURACLES', REPRESENTATIONS, SYMBOLS AND SIGNS THAT ARE INCREASINGLY DISTANT FROM THE ORIGINAL REALITY.

In Villain, we take that reflection down to the personal level with the concept of self-simulation . What does that mean?

Basically, it's when you build an improved version of yourself, influenced by what you see online, what surrounds you, or social expectations. Sound familiar?

WE SEE IT ALL THE TIME. In the end, we share images that are like our "deluxe version." We carefully select parts of our lives to build an image of ourselves that sometimes doesn't even reflect who we really are.

WE WANT TO CLAIM AUTHENTICITY . WE WANT YOU TO BE YOURSELF. YOU ARE SPECIAL JUST THE WAY YOU ARE, AND YOU DON'T HAVE TO BE A COPY OF SOMEONE ELSE'S COPY, OR SIMULATE ANYTHING.

"BELOW THE SURFACE IS ART" IS AN INVITATION TO SELF-KNOWLEDGE, TO EMBRACE YOUR ESSENCE WITH PRIDE. STOP PRETENDING TO BE SOMETHING YOU'RE NOT. IN A WORLD OF IMITATIONS, BEING AUTHENTIC IS AN ART IN ITSELF.